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Twin State Paving Marvin Website Design Case study

Client

Twin State Paving

Customer

Asphalt paving services

Date

March 1, 2025

Category

Website Design & SEO Services

Project Details

Website Design & SEO Success for Twin State Paving

 

Case Study

win State Paving is a professional paving company specializing in asphalt driveways, parking lots, and commercial paving in New Hampshire and Vermont. While they had a strong reputation for quality work, they lacked an effective online presence and were missing out on potential customers searching for asphalt paving services online.

Objectives

  • No Website or SEO Strategy – The business had little to no online visibility, making it difficult for potential customers to find them.
  • Missed Customer Inquiries – Without an optimized website, they were losing potential leads to competitors.
  • Mobile Responsiveness: Ensure the website functions seamlessly on all devices for a consistent user experience.
  • Modern Aesthetic: Design a visually appealing site that resonates with their target audience.
  • No Keyword Rankings – They weren’t appearing in search results for relevant terms like “asphalt driveway paving NH” or “commercial paving contractors VT.”

Our Approach

  • Custom Website Design
  • Created a modern, mobile-friendly website optimized for user experience and lead generation.
  • Mobile-First Development: The site was built to be fully responsive, ensuring smooth functionality and accessibility across smartphones, tablets, and desktops.
  • Designed service pages with detailed descriptions of residential and commercial paving services.
  • Integrated call-to-action buttons to encourage quote requests.
  • Keyword Research & Optimization: Incorporated high-traffic keywords


Our Results

Delivering Exceptional Results

Increase In Website Traffic
80%
Improved Local Presence
90%
Top Rankings for Key Search Terms
95%

Conclusion

By implementing a professional website and strategic SEO plan, Twin State Paving successfully boosted their online presence, increased customer leads, and ranked for competitive industry keywords. Now, they stand out as a leading paving company in New Hampshire and Vermont.

Looking to Grow Your Business with a Website & SEO?

A strong online presence is key to attracting new customers. Contact us today to see how we can help you rank higher and grow your business!