TOP KNOTCH CABINETRY
Client
Top Knotch Cabinetry
Customer
Costumed Cabinetry and Installation
Date
Concord NH
Category
Website Design & SEO Optimization
Project Details
Top Knotch Cabinetry — Custom Craftsmanship Without Compromise
Case Study
Top Knotch Cabinetry needed a modern, professional website that showcased their custom cabinetry craftsmanship, highlighted their experience, and helped attract homeowners searching for high-quality kitchen and cabinetry solutions. The goal was to create a strong online presence that builds trust, improves visibility in search results, and converts visitors into inquiries.
The Challenge
Before the redesign, Top Knotch Cabinetry lacked a website that fully reflected the quality of their work. Key challenges included:
- Limited online visibility for custom cabinetry services
- No clear structure to highlight kitchens, built-ins, and custom woodwork
- A need for a professional, polished design that aligned with their brand
- Mobile responsiveness and usability: Ensuring the site works well on phones/tablets given many bookings or inquiries might come via mobile devices.
- Content that was not optimized for local SEO searches
Solution & Design Highlights
We designed and developed a custom website focused on both visual impact and search engine performance.
- Clean, modern design that highlights custom cabinetry projects
- SEO-optimized content targeting keywords such as custom cabinetry, kitchen cabinets, and custom woodwork
- Clear service pages outlining design, fabrication, and installation
- Mobile-responsive layout for homeowners browsing on any device
- Strategic calls-to-action to encourage estimates and consultations
Advance SEO Strategy
To improve search visibility, we implemented:
- Optimized page titles, meta descriptions, and headers
- Keyword-rich service descriptions focused on local search intent
- Fast-loading pages and clean site structure
- Mobile responsiveness and usability: Ensuring the site works well on phones/tablets given many bookings or inquiries might come via mobile devices.
- User-friendly navigation to reduce bounce rates
The Results
Top Knotch Cabinetry website now serves as a powerful marketing tool:
- Clearly communicates their expertise in custom cabinetry and woodworking
- Helps attract qualified leads through improved SEO performance
- Builds credibility and trust with prospective clients
- Provides a strong foundation for long-term online growth
Our Results
Delivering Exceptional Results
Client Feedback
“Top Notch Cabinetry took my vision and brought it to life. Our cabinets are beautiful and it provided much needed storage in our loft. The team was professional and left the space neat as they were working.”
– Stefanie Houle“Top Knotch Cabinetry is truly the best in the business. I’ve had the pleasure of collaborating with them for the past five years on high-end custom homes, and their craftsmanship and customer service are consistently exceptional. Beyond the beautiful cabinetry they produce, they are genuinely a joy to work with—collaborative, positive, and always focused on the details. They are incredibly organized, reliable, and always respectful of both the timeline and budget. The entire team at Top Knotch Cabinetry are true partners who continue to exceed our expectations on every project.”
– Tara Coniglio
Conclusion
By combining professional website design with proven SEO practices, Top Knotch Cabinetry now has an online presence that reflects the quality of their craftsmanship. The new website positions them as a trusted choice for custom cabinetry, helping homeowners easily find and connect with their services.