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Search Engine Optimization is a combination of methods and techniques that is useful in all areas of Internet marketing. Its main goal is to drive traffic and potentially new business to your websites. Without a basic understanding of how SEO works, you may not be reaping the full advantages and benefits of your current online properties, websites, and blogs.
What is the role of Search Engine Optimization?
SEO gets your website noticed. It makes it easier for the search engines to locate your products and services. When you optimize your content, both text and graphics, you will see significant increases in traffic, conversions, and ultimately revenues. The first step is to understand why this method of Internet marketing is so popular and why online entrepreneurs rely upon it so heavily.
So, what exactly is Search Engine Optimization?
SEO techniques begin with a system of strategically placing specific keywords into the body of your blogs, articles, and website content. Similar keywords are used as Internet marketing “tags” for your photos, images, videos and other graphics. It is these keywords that will identify your website as a “relevant” option for the page rankings of the major search engines, such as Google, Yahoo and Bing!
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